Quiz: Eat it if you win it!

This is an image from a "fight" in a Spanish village. Lesser known than the La Tomatina festival, this is a festival that dates back to the 17th century when a 13th century tradition of drawing borders to prevent encroachment broke down and the residents of each town settled their differences by engaging in this "fight". So, what is thrown on people in this "fight"?

The Koryaks are a tribe native to Russia and are extremely capable of enduring the harsh, cold lifestyle of that region. Though they consume hallucinogenic mushrooms for recreational purposes, what makes them different from the usual people who indulge in this activity is that they don't let this effect go to waste. How they go about doing is this is a bit gross. How do you think they do it?

What you see here is a photo of a bunch of contestants running downhill chasing a food item. Whoever reaches the bottom first wins this food item. With a very steep gradient and uneven terrain, it has the propensity to cause injuries and this should be what gives the contestants the kick to participate in this contestant. Just tell us what is rolled down the hill to be chased by the contestants.

The Maasai tribe of Africa is known for unusual customs. One such custom entails consumption of blood from this animal as a ritual drink. They cut the artery of the animal in quesstion so precisely that the act of taking blood doesn't even kill the animal. The blood is drunk straight from the wound as the animal is killed and passed around for the men to drink. What is the animal in question?

Japan did not really have Christmas traditions untill this fast food giant decided to fill the void by launching a "party barrel" in 1970 which sought to recreate the traditional American Christmas dinner, with another bird replacing the turkey. Presently, the Christmas meal includes a traditional Japanese Christmas cake. Name the fast food giant in question.

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